Our Company Mission and Origin Story



Some of my best childhood memories were made on the golf course with my grandfather. From his lectures on the natural world (such as how to identify, respect, and avoid rattlesnakes) to learning how to read a green, my grandfather and I forged our bond out there. These experiences have been instrumental in my growth as a person, a golfer, and a professional.

Today, we still have a tradition of playing a round of golf on my grandfather’s birthday in Tucson, Arizona. He’ll be 82 this year, and while lectures have largely ceased, we still enjoy the beauty of the Sonoran Desert.

Even in the most unforgiving landscapes, golf courses can be an oasis — both for the human spirit and for wildlife. The nurtured environment and the ritual of the game can provide us with countless memories and experiences that build connections and span generations.

— Parker Cohn

Parker golfing with his grandfather and uncle.



Golf courses provide a safe haven for valuable greenspace around the country. Unfortunately, the golf industry tends to be plagued by negative public opinion, calling attention to wasteful use of water, resources, and native habitat destruction. Each year, we experience a more challenging business environment combined with more extreme environmental conditions that push us to find better ways to utilize our natural resources to do more with less.

At PRM, we are passionate about preserving and improving the game of golf. We assist golf course management teams in taking a leap toward sustainable and cutting edge management practices to improve playing conditions while reducing water use.

By collaborating with experts on the forefront of water conservation and golf course management, we are poised to make an impact. We fully support and endorse the GCSAA’s best management practices (BMP) initiative and work to integrate our unique set of skills with each golf course superintendent we work with.


Dr. Brian Horgan


Dr. Horgan Ph.D. is a tenured professor at UMN researching Water Conservation, Pesticide and Fertilizer Fate and Transport, and Golf Course Management. In his teaching and his work with Science of the Green, he’s always thinking two steps ahead with an eye on the future. He works closely with the USGA and is helping them reach their current mission: increase customer satisfaction by 20% and reduce resource use by 25% by 2025.

I first met Brian at the first golf convention I ever went to, in Coeur D’Alene in 2017. What he spoke about resonated deeply with me, and the way he asked questions and engaged with people rather than just presenting information struck a chord.

Brian has taught me the importance of gathering data and learning as much as I can. With his advice, I enrolled in Great Lakes Turf School and set off on a mission to do the work and gather prolific data to quantify the results of Performance Resource Management. His mentorship has been invaluable in starting this business, in addition to understanding what’s happening in the industry and why taking an innovative approach matters so much.


Right: Brian and Parker in the field, gathering data at Hillcrest Country Club

Performance Resource Management is a premium agronomic service designed to deliver superior results. By taking a holistic approach to resource management and improving the biological health of soil, we improve playing conditions, all while conserving water and reducing other operational costs.


The characterization of the research and results efforts on this website, as well as the expectations associated with them, are reflective of the current state of development and may change as the Company progresses.